Uru Uru: Music App Development
Challenge:
Independent musicians struggled to monetize their work due to high platform commissions, fragmented sales tools, and lack of direct fan engagement. Traditional platforms limited real-time sales during performances and restricted artist–fan relationships. Musicians lacked a unified solution to manage music, sell directly, and retain full revenue while engaging audiences effectively.
The Solution:
Wildnet Edge developed Uru Uru, a native iOS app enabling artists to upload music, manage albums, and sell directly to fans. QR code-based purchases allowed instant transactions during live performances, while Apple In-App Purchase ensured secure payments. The platform integrated social sharing and engagement features, creating direct artist–fan connections. Built on a scalable cloud infrastructure, the app delivered a seamless, intuitive experience for both artists and listeners.
Results:
- 100% revenue retention with zero platform commissions
- 30–40% increase in live concert sales via QR-based purchases
- 85% user satisfaction for ease of use
- Stronger fan engagement through direct interaction
- Faster go-to-market with a 10-week development cycle